Visual Storyteller

Chong Zheng is the principal photographer, videographer, and visual content producer behind White Crane Lens, a practice rooted in stillness, clarity, and quiet strength. His work blends thoughtful storytelling with an eye for the subtle and soulful, capturing everything from brand films to food, events, and slow moments of everyday life.

With a calm, intuitive approach, Chong Zheng collaborates with individuals and brands who value authenticity and presence. Whether he’s documenting a gathering, styling food, or filming for a conscious business, his visuals invite connection and intention.

Grounded and observant, his lens doesn’t just capture images, it captures feeling, flow, and a sense of home.

IG account: @whitecranelens

Business Strategist & Educator

Ernest Tan is a Partner at Cupplets and Cupplets Creatives, where he leads operations, strategic planning, and business development. With a solid background in business management and experience in the education sector teaching entrepreneurship, Ernest brings structure, pragmatically and long-term vision to the team’s mission.

His passion lies in building sustainable systems and guiding purposeful ventures, ensuring that every initiative is rooted in both clarity and impact.

@cuppletscreatives/ @cupplets

Marketing & Comms

Iris is a dynamic co-founder and heart-led brand builder with a passion for conscious living and meaningful connection. At Om and Away, she leads marketing, PR, and event strategy—curating immersive wellness experiences that inspire transformation and self-discovery. With a background in brand communications and community engagement, Iris brings stories to life and bridges purposeful connections. Her work is rooted in presence, authenticity, and creating space for intentional living.

IG account: @om_and_away

Operations & Coordination

Silvia is highly motivated individual, that has over a decade of experience in the hospitality industry, leading operations with a focus on efficiency, service excellence, and team development. She takes pride in empowering others by identifying and nurturing their strengths, and finding fulfillment in training and supporting people to grow. Known for being a good listener and highly adaptable, she thrives in dynamic environments and remain calm under pressure. Her open-minded approach allows her to embrace new ideas and continuously explore opportunities for growth and innovation, both personally and professionally.

IG account: @souperstarsg/ @dailymujo