Hello,
Meet the Kin behind the Kollective
We are not just collaborators; we are companions in each other’s healing, growth, and becoming.
Drawn together by resonance rather than role, we hold space for both vision and vulnerability, strategy and soul.
Each of us continues to walk our own path as founders, facilitators, and seekers, while weaving our unique gifts into this shared offering.
This is the heartbeat of The Kin Kollective.
And these are the humans behind it.
HONG WEI TING
CO-FOUNDER
Entrepreneur | Growth Lead | Educator | Wellness Facilitator
Wei Ting is a multifaceted founder and soul-led strategist with nearly two decades of experience in entrepreneurship and brand development. As co-founder of Souperstar, her early years were rooted in business growth and leadership. Her journey through burnout and healing now informs the way she guides founders and creatives — weaving mindful strategy with well-being and purpose.
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• Co-Founder, The Kin Kollective
• Co-Founder, Souperstar Singapore & Daily Mujo
• Nearly 20 years of experience in brand leadership, business development, and creative entrepreneurship
• Entrepreneurial roots in a second-generation family-run F&B business (Fortune Food)
• Associate Lecturer, Ngee Ann Polytechnic (Entrepreneurship)
• Graduate Diploma in Therapeutic Interventions with Children & Youth (In Progress)• Certificate in Counselling (TSPP)
• Co-Active Coaching Fundamentals (CTI)
• Completed Non-violent Communication (NVC) Level 1 - Essentials
• Certified Usui Reiki Master Teacher (Chiang Mai Holistic)
• Completed MBSR (Mindfulness-Based Stress Reduction) training
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SAMANTHA QUEK
CO-FOUNDER
Holistic Therapist | Creative Lead | Educator
Samantha (MA, AThR) is a holistic therapist and creative lead who bridges creativity, somatic healing, and spiritual exploration. With over a decade of experience as co-founder of Cupplets, she blends design, food and therapy into a practice rooted in emotional attunement and sensory storytelling.
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• Co-Founder, Cupplets & Cupplets Creatives
• MA in Art Therapy, LASALLE-Goldsmiths (ANZACATA registered)
• Certified Hypnotherapist (National Guild of Hypnotists)
• EMDR (Attachment-Focused) trained
• Multichannel Eye Movement Integration (M.E.M.I) trained
• Associate Lecturer at Temasek Polytechnic & Ngee Ann Polytechnic
• Facilitated therapeutic programs for APSN, SingHealth, IBM, CHIJ, AATAS, SUSS, Bridge The Gen, Bukit Panjang Grassroots, Mindline, Brain Juice Collective and more
• Certified Usui Reiki Master Teacher (Chiang Mai Holistic)
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OUR TEAM
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Visual Storyteller
Chong Zheng is the principal photographer, videographer, and visual content producer behind White Crane Lens, a practice rooted in stillness, clarity, and quiet strength. His work blends thoughtful storytelling with an eye for the subtle and soulful, capturing everything from brand films to food, events, and slow moments of everyday life.
With a calm, intuitive approach, Chong Zheng collaborates with individuals and brands who value authenticity and presence. Whether he’s documenting a gathering, styling food, or filming for a conscious business, his visuals invite connection and intention.
Grounded and observant, his lens doesn’t just capture images, it captures feeling, flow, and a sense of home.
IG account: @whitecranelens
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Business Strategist & Educator
Ernest Tan is a Partner at Cupplets and Cupplets Creatives, where he leads operations, strategic planning, and business development. With a solid background in business management and experience in the education sector teaching entrepreneurship, Ernest brings structure, pragmatically and long-term vision to the team’s mission.
His passion lies in building sustainable systems and guiding purposeful ventures, ensuring that every initiative is rooted in both clarity and impact.
@cuppletscreatives/ @cupplets
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Marketing & Comms
Iris is a dynamic co-founder and heart-led brand builder with a passion for conscious living and meaningful connection. At Om and Away, she leads marketing, PR, and event strategy—curating immersive wellness experiences that inspire transformation and self-discovery. With a background in brand communications and community engagement, Iris brings stories to life and bridges purposeful connections. Her work is rooted in presence, authenticity, and creating space for intentional living.
IG account: @om_and_away
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Operations & Coordination
Silvia is highly motivated individual, that has over a decade of experience in the hospitality industry, leading operations with a focus on efficiency, service excellence, and team development. She takes pride in empowering others by identifying and nurturing their strengths, and finding fulfillment in training and supporting people to grow. Known for being a good listener and highly adaptable, she thrives in dynamic environments and remain calm under pressure. Her open-minded approach allows her to embrace new ideas and continuously explore opportunities for growth and innovation, both personally and professionally.
IG account: @souperstarsg/ @dailymujo
KEY TEAM & PARTNERS
Because no one is meant to walk alone.
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Together, we form constellation of practitioners, creatives, and space holders. Each walking a unique path, yet united by a shared intention to support others through soulful, integrated work. What connects us is not just what we do, but how we show up — with presence, integrity, and a deep respect for the unfolding journey.
Come As You Are. Grow As You’re Meant To.
We’re here to walk with you —
Whether you’re seeking clarity, creating space for healing, or building something new with intention.